William Hill - It's who you play with! Login Join. You are here: Shop locator. Online Bingo. Online Poker. Slot Games. Mobile Betting. Sports Betting News. William Hill Italy. William Hill Spain. William Hill chief executive Ulrik Bengtsson said: "The William Hill and strategies are highly complementary with an absolute focus on the product and customer experience.
The Caesars Palace casino owner only wanted the firm's US operations and said from the outset that it intended to sell other parts of the business once the deal had gone through, sparking a race to buy. Tom Reeg, chief executive of Caesars Entertainment, said that he was "delighted" the firm had "found an owner for the William Hill business outside the US which shares the same objectives, approaches and longer-term ambitions of that business".
US private equity firm Apollo was also in the running for the purchase of the European business. Lord Jon Mendelsohn, chair of , said: "We believe the acquisition will create significant value for shareholders, creating a combined business with leading technology, products and brands across sports betting, gaming and poker, supported by top quality management talent from both businesses. Founded in , the William Hill brand started out when its founder set up a postal and phone-based betting business.
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